Monday, January 08, 2007

Dodging Bullets: Motley Fool Comments On Ford/Microsoft Venture

Ford's New Toy
Rick Aristotle Munarriz, The Motley Fool, January 8, 2007

What's good for Ford (NYSE: F) has usually been good for Sirius (Nasdaq: SIRI). The fast-growing satellite radio star has been able to grow quickly, in part thanks to factory-installed satellite receivers for its service from automakers like Ford. That relationship may be tested later this year when Ford begins rolling out some of its 2008 model cars with a high-end digital entertainment system that it is jointly producing with Microsoft (Nasdaq: MSFT).
Sync will allow drivers to plug in their portable music players to their cars. That itself isn't new. More and more cars are hopping on the Apple (Nasdaq: AAPL) gravy train by making sure that their new lines come with iPod jacks. However, the Sync will allow users to pick the tunes they want to hear through voice activation, as well as surf the Internet for other broadcasts.
It's more than just about audio entertainment. Sync's got Bluetooth functionality and will be able to work some pretty convenient magic like read out incoming text messages on enabled smart phones and PDAs. However, its ability to customize accumulated music -- whether it's through a portable music player or even residing in a USB flash drive -- will be a challenge for Sirius, and eventually XM (Nasdaq: XMSR), once Microsoft is able to market the device to other automakers the following year...read more: here

1/08/2007 04:38:00 PM

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