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Sunday, December 03, 2006

HD Radio Alliance: 2007 Ad Campaign

Did you know that most HD radio units have Satellite Radio integration? Their ad campaign will boost SatRad awareness, as well

HD Radio Alliance Plans $250 Million Ad Campaign In '07
December 1, 2006, www.fmqb.com

Celebrating its one-year anniversary, the HD Digital Radio Alliance has announced that it has renewed its charter with the broadcasting industry. Radio will increase its advertising commitment to HD Radio to $250 million in 2007. Over a thousand stations are broadcasting in HD currently, with more than 500 FM stations providing HD2 side channels as well.

"The radio industry is in a whole new place today on the Alliance’s one-year anniversary,” said Peter Ferrara, President/CEO of the Alliance. “We have driven a wave of progress on digital radio supported by a wealth of new content and formats, as well as new HD Radio receivers, an explosion in retail availability; and new automotive partners and devices that are turning the in-car radio environment digital."...read more: here

12/03/2006 07:44:00 AM


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