Thursday, December 21, 2006

Bridge Ratings, Updated Dec. 20th

The Bridge Ratings Consumer Trend Report: Satellite Radio Q4 Subscriber Trending
Updated Wednesday December 20, 2006

Satellite Retail Not Keeping Pace with Holiday Shopping Trends
This Week's Update:
Retail sales severely slipped this past week as the satellite radio retail activity seems to be getting lost in the rush of the season. While foot traffic improved (and has been building weekly) purchase activity as a percentage of shoppers continues to disappoint. Sirius regained its dominance of what retail there is as XM had been pacing stronger the last couple of weeks. This week, however, the retail profile returned to pre-holiday shopping patterns with Sirius dominating what sales activity there was this week...read more: here