Thursday, November 09, 2006
Sirius & Chrysler Debut New Ad Campaign On Nov. 10th
Chrysler Group and SIRIUS Satellite Radio Team Up to Produce Three New TV Spots in a Co-Branded Campaign for Chrysler, Jeep(R) and Dodge VehiclesAUBURN HILLS, Mich., Nov 09, 2006 /PRNewswire-FirstCall via COMTEX/ --
The Chrysler Group, which introduced 10 all-new vehicles this year, is showcasing three of them in a new co-branded TV ad campaign that highlights the benefits of SIRIUS Satellite Radio in Chrysler, Jeep(R) and Dodge vehicles. The trio of 30-second spots features the 2007 Chrysler Aspen, the 2007 Dodge Nitro and, in the ad for the 2007 Jeep Wrangler Unlimited, skateboard legend Tony Hawk. The ads debut on network and cable television Friday, Nov. 10.
"This campaign connects three of our hottest, all-new vehicles with their target customers by featuring SIRIUS Satellite Radio's exciting music programming," said George Murphy, Senior Vice President, Global Brand Marketing, Chrysler Group. "It's a very natural and very powerful co-branding opportunity."
"Through this exciting, nationwide campaign, millions of people will be given a taste of the driving experience that is in store with the combination of SIRIUS Satellite Radio and Chrysler Group vehicles," said Scott Greenstein, SIRIUS President, Entertainment and Sports. "While in their cars, SIRIUS brings drivers all across the nation a listening experience they cannot get anywhere else, with its 100% commercial-free music, live coverage of the hottest sports games and talk shows from their favorite personalities from all areas of the entertainment industry." ...read more:
here11/09/2006 02:03:00 PM
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