Bridge Ratings: Retail Sales This Week Have Picked Up Significantly

Bridge Ratings Consumer Trends: Satellite Radio Q4 Subscriber Trending
Updated Wednesday November 8, 2006

Holiday Retail Patterns Forming - Sirius Retaining Brand Power
...In recent weeks programming options and equipment style and benefits have been taking a stronger position as the impetus for the purchase decision with Sirius more consistently being sited for its programming content and equipment as motives for purchase.
This Week's Update:
Retail sales at the satellite radio kiosks this week have picked up significantly as foot traffic improves and curiosity about available systems increases. Our interviewers witnessed increasing "recreational shopping" behavior, i.e. an increase in "window shopping" or "decision-enhancing" shopping behavior. Of particular interest this week is the increasing number of college aged consumers (18-21) who are, for the first time in this project, seeking answers from floor assistants in the satellite radio departments. Follow-up interviews with this demographic show that the lure of the forthcoming holiday season has instigated new interest as the possibility of receiving satellite radio systems - especially portable ones - as gifts this year is a reality...read more: here

11/09/2006 09:02:00 PM

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