XM Names Irvin CMO

October 23, 2006

Press Release
Source: XM Satellite Radio

XM Satellite Radio Names Vernon Irvin Chief Marketing Officer

Monday October 23, 8:00 am ET

Veteran Marketing Executive to Lead XM's Next Phase of Subscriber Growth
WASHINGTON, Oct. 23 /PRNewswire-FirstCall/ --

Vernon Irvin has been named Chief Marketing Officer, XM Satellite Radio, the company announced today. Irvin will report to Nate Davis, President and COO for the company. His appointment is effective November 14.

Irvin will oversee XM's strategic marketing efforts with responsibility for a number of operating groups, including media and brand marketing; retail, direct and partnership marketing; and, marketing operations, which includes service offerings, pricing, retention and market research.
XM is the nation's leading satellite radio company with more than 7 million subscribers. XM offers more than 170 digital radio channels of commercial-free music and premier sports, news, talk, and entertainment to listeners from coast to coast.

"Vernon is a dynamic leader who brings to XM a winning track record of building great brands and growing businesses," said Davis. "His impressive operating experience combined with his strong creative instincts and relationships in the entertainment industry will make Vernon a driving force as we extend XM's industry leadership."

"I've been at the center of cutting edge, rapid-growth businesses, and I know that XM has a great product that can continue to grow significantly," Irvin said. "I look forward to joining XM's dynamic executive team to help the company expand its leadership position through effective marketing of its outstanding content and its world-class technology."

A seasoned marketing executive with more than 20 years of experience, Irvin joins XM from VeriSign, where he has served since 2003 as Executive Vice President and General Manager for the company's communications services group, with revenues of $975.7 million and more than 2,000 employees in 19 countries. While at VeriSign, he oversaw a number of areas, including sales, marketing, product management, strategic development, and network operations. He also oversaw high-growth initiatives such as the launch of Jamster, VeriSign's consumer ringtone business, which at its peak counted millions of mobile and online music consumers. During his tenure, revenue for the communications services group doubled to $850 million in two years.
Prior to joining VeriSign, Irvin served as Executive Vice President of Communications, Media, and Entertainment for American Management Systems, the international business and technology consulting company catering to corporations, and government agencies.
About XM Satellite Radio

XM (Nasdaq: XMSR - News) is America's number one satellite radio company with more than 7 million subscribers. Broadcasting live daily from studios in Washington, DC, New York City, the Country Music Hall of Fame in Nashville, Toronto and Montreal, XM's 2006 lineup includes more than 170 digital channels of choice from coast to coast: the most commercial-free music, premier sports, news, talk radio, comedy, children's and entertainment programming; and the most advanced traffic and weather information.

XM, the leader in satellite-delivered entertainment and data services for the automobile market through partnerships with General Motors, Honda, Hyundai, Nissan, Porsche, Subaru, Suzuki and Toyota is available in more than 140 different vehicle models for 2006. XM's industry-leading products are available at consumer electronics retailers nationwide. For more information about XM hardware, programming and partnerships, please visit http://www.xmradio.com.

Factors that could cause actual results to differ materially from those in the forward-looking statements in this press release include demand for XM Satellite Radio's service, the Company's dependence on technology and third party vendors, its potential need for additional financing, as well as other risks described in XM Satellite Radio Holdings Inc.'s Form 10-K filed with the Securities and Exchange Commission on 3-9-06. Copies of the filing are available upon request from XM Radio's Investor Relations Department.
Source: XM Satellite Radio

10/23/2006 08:47:00 AM

SSG Has Merged. You Can Read All Of The Latest SSG Content By Clicking Here

0 Comments:

Post a Comment

SSG is not a Financial Advisor. Read Disclosure: HERE

--------------------------------------------------------