Thursday, October 26, 2006
Sirius Internet Radio Is A Hit
October 26, 2006
Sirius Internet Radio has gotten off to a fast start. The sevice had it's offical launch with global coverage, and people from around the world tuned in for the free trial offered on October 25 and 26.
The marketing push for the two days free centered around Howard Stern, and from the looks of web traffic, the service was widely used. Alexa.com has updated their site through the first day of the free trial, and the results look very impressive.
On October 25th, Sirius reach was at 980, which is up substantially from the three month average which was at 421. This is more than double the reach for Sirius.
By contrast, XM Satellite Radio's reach for October 25th was 365 and their three month average is 324.
For sirius the good news is that levels are even higher than the Fathers Day season, which has always been a big selling period for satellite radio. Sirius marketed this service very well. They focused on exclusive content, and high quality sound. The marketing concept was simple and straight forward. it utilized mainstream media, as well as word of mouth, email, etc. It raised brand awareness becaus it focused peoples attention on an event. Now that brand awareness is hightened, a campaign can beigin. It will be interesting to see what happens when Alexa updates their site to account for the second day of the free trial (october 26).
10/26/2006 10:19:00 PM
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