Thursday, October 12, 2006

Sirius Canada Announces Exclusive With Toronto Raptors Basketball Club

Sirius Becomes Official Satellite Radio Partner of Toronto Raptors

Sirius Canada Inc. has announced an exclusive, multi-year sponsorship and marketing agreement that appoints the firm Official Satellite Radio Partner of the Toronto Raptors Basketball Club. As part of the exclusive three-year agreement, Sirius Canada will receive exclusive rights to use the Toronto Raptors logo in marketing and promotional activities, and high-visibility advertising placements throughout the Air Canada Centre, on-court, and as part of special event promotions during Raptors games.
“As Canada’s satellite radio sports leader, Sirius Canada is thrilled to work with the Toronto Raptors,” said Christopher Brockbank, Vice President of Marketing for Sirius Canada Inc. “The Raptors are a powerful sports property and this sponsorship builds on Sirius Satellite Radio’s existing relationship with the NBA and Sirius’ position as the Official Satellite Radio Partner and broadcaster of more than 1,000 live NBA games.” ...read more: here