Tuesday, October 31, 2006

Radio Expanding On Web-Based Distribution

Public Radio Goes Global Over the Web
By SARAH MCBRIDE, October 31, 2006; Page B1, The Wall Street Journal

Browsing through the iTunes Music Store last summer, Larissa Bryan stumbled across podcasts of "To the Point," a public-radio talk show that airs on KCRW, based in Santa Monica, Calif. Through such podcasts, Ms. Bryan, who works for a multinational eyeglass-lens company, has become a devotee of the program -- even though she currently lives in Beijing.
Ms. Bryan is one of the reasons that KCRW, one of the nation's largest public radio stations, experienced a big jump in its online audience starting last year. Tens of thousands of new listeners were checking out its online stream, and most of them weren't anywhere near the station's Southern California home.
The company credits some of its audience boost to iTunes' year-old podcast directory. But many fans are discovering other KCRW offerings by clicking on the link to the station, which is known for talk shows and championing eclectic music. (One of the station's shows, for example, focuses on "criminally overlooked tunes, hidden gems, [and] guilty pleasures.") KCRW online had 760,000 unique visitors in October, according to Google Analytics, a Web analysis service. At this time last year, the number was about 585,000. That puts the online audience well over the terrestrial audience of almost 600,000....read more: here

10/31/2006 08:48:00 AM

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