Sirius Increases It's Presence in the OEM Market With Mitsubishi
Mitsubishi to Make SIRIUS Satellite Radio Standard or Factory Option on All Models in 2007
(PR Newswire 07/31 08:00:44) NEW YORK, and CYPRESS, Calif.
Mitsubishi Motors North America and SIRIUS Satellite Radio (Nasdaq: SIRI) today announced that Mitsubishi will offer SIRIUS as a standard feature or factory option on four models this fall, and throughout the entire 2008 Mitsubishi model line, available in the United States next year.
This fall, SIRIUS will be standard equipment on the model year 2007 Galant RALLIART, Endeavor SE and all Raider LS and DuroCross double cab pickup trucks. On most other trim levels of the Galant, Endeavor and Raider and on the all-new Outlander, SIRIUS will be available as a factory option. All SIRIUS-equipped vehicles will include a six-month, pre-paid subscription. "Mitsubishi is excited about adding SIRIUS to more of its vehicle lines a sa standard feature or a factory option," said Mike Krebs, Vice President of Product Strategy at Mitsubishi Motors North America. "Our goal is to offer Mitsubishi customers the very best in-vehicle experience possible, and we believe that SIRIUS' unique programming greatly enhances our quality offering." "Mitsubishi has been a great partner in the growth of SIRIUS, and we are very pleased that they have decided to expand the number of vehicle lines offering SIRIUS," said Mel Karmazin, CEO of SIRIUS. "Now, more Mitsubishi drivers will be able to experience for themselves the best programming available on radio."
7/31/2006 08:09:00 AM
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