Friday, July 28, 2006

HD Radio Kicks Off Marketing Campaign

The High Definition Radio Alliance is trying to get the word out. Since practically no auto manufacturers have signed on for OEM installation (BMW is the exception), potential purchasers will have to browse the aisles at retailers, which I think will utimately increase awareness and drive consumers to chose satellite radio.

HD Radio Alliance To Kick Off Major Marketing Campaign
July 28, 2006, www.fmqb.com

The HD Digital Radio Alliance will launch a new major marketing campaign this Monday in 50 markets around the country. The "Discover It!" campaign will roll out a new brand identity for HD Radio, with new advertising elements on-air and online and much more. It is part of the Alliance's $200 million dollar campaign announced last December.
The "Discover It" campaign will make the HD Alliance one of the top two advertisers in each market, with over 90 spots in rotation. The new ads can be heard at http://www.hdradioalliance.com/.
“The Alliance has been aggressively marketing HD Digital Radio since our inception,” said HD Alliance President/CEO Peter Ferrara. “The marketing campaign announced today represents the full range of our commitment to helping consumers discover this amazing new technology – from compelling branding and creative to a strong online presence to retail availability.”
HDRadio.com will also be revamped, with more features and information about HD Radio. Amazon.com will also begin carrying HD-ready receivers.

7/28/2006 06:51:00 PM

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