Peterbilt Gets More Sirius
July 24, 2006
Sirius Satellite Radio Inc. (SIRI) said Peterbilt Motors Co. will include Sirius radios as a standard feature in new class 8 truck models equipped with premium-quality sleepers.
Peterbilt, a unit of Paccar Inc. (PCAR), will continue to offer the radios as an option on all other class 8 Peterbilt vehicles. Peterbilt will also offer prepaid activation and three months of free service on all its vehicles that are equipped with Sirius radios starting Aug of 2006.
Class 8 trucks have seen a lot of growth over the past few years. Peterbilt sold over 3,300 Class 8 trucks in May, and sales continue to climb.
The trucking industry is very familiar with satellite radio, and many truckers were among the first subscribers to Sirius and XM. Watch for amenities such as included satellite radio to continue to be offered in this OEM sector.
7/24/2006 02:45:00 PM
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