Ford Using Showrooms As "Point of Purchase" Sales Tool For Sirius
July 24, 2006
www.siriusfannetwork.com posted this today:
Ford Showrooms Plug into SIRIUS Music
Monday, 24 July 2006 (
link)
Applied Media Technologies Corporation (AMTC) has announced an agreement with Ford Motor Company to provide Ford and Lincoln Mercury dealers in the U.S. with SIRIUSBusiness for showroom music.
The agreement presents an opportunity for Ford and Lincoln Mercury dealers to use their showroom music as a 'point of purchase' sales tool to promote sales of SIRIUS receivers and service to vehicle purchasers. SIRIUSBusiness consists of 67 channels of 24-hour, commercial-free music from SIRIUS Satellite Radio . Under the agreement, AMTC will also provide sound equipment Ford dealerships."Switching to SIRIUS for music in my showroom was a no-brainer. The cost is a lot lower than I was paying for Muzak. We love it", boasted Janet Bending, of Coastal Ford in Mobile, AL. "Ford clearly recognizes that if its dealers use SIRIUS as background music, it serves as a powerful tool to promote the partnership between SIRIUS and Ford. The dealers love it because it helps them sell SIRIUS in the vehicles, and also presents a huge savings opportunity compared to traditional background music services such as Muzak," explains Clayton Francis, Automotive Industry Sales Manager at AMTC. "This is a deal where everybody wins."
7/24/2006 09:11:00 AM
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