Opie & Anthony...Is XMSR Diluting Their Content, Or Adding To Their Bottom Line?
O&A Network Adds Eight MarketsBillboard Monitor
July 17, 2006 By Mike Boyle, CBS Radio
XM Satellite Radio syndicated morning personalities Gregg “Opie” Hughes and Anthony Cumia have cut a deal with Citadel Broadcasting to beam their show into eight new markets.The stations include: sports WSKO-AM Providence; classic hits WMOS New London, Conn.; rock WKLQ/classic rock WILZ Grand Rapids, Mich.; modern rock WBSX Wilkes Barre, Pa.; classic rock KBZU Albuquerque; modern rockers WCYY/WCYI Portland, ME; modern rock WEDG Buffalo; and classic hits KRDJ Baton Rouge.All of the new outlets will air the show from 6 a.m.-9 a.m., with the exception of WBZU, where the show will air in afternoons from 3 p.m.-5 p.m."O&A is one of the most popular shows on XM, and now they’re reaching millions of new listeners. This is an example of how we're able to leverage our content in ways that help build our business,” XM executive vice president of programming Eric Logan said in a release.In addition to the Citadel stations announced today, “Opie and Anthony” is heard on 11 CBS Radio stations in New York, Boston, Washington, D.C., Philadelphia, Detroit, Dallas, Pittsburgh, Cleveland, Rochester, Columbus, and West Palm Beach.Hughes and Cumia joined XM in 2004 and announced their syndication agreement with CBS Radio in April.
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HERE7/17/2006 11:51:00 AM
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