How Can Satellite Radio Be More Relevant (Part 2)?

I posted an article on July 14th (link) highlighting the need for satellite radio to market to a broader audience, ie, include the NON-DISCRETIONARY consumer.

We are entering a time of waning consumer confidence, global turbulence, and higher inflation. Nobody knows how long this will last. Sirius and XMSR could wait it out (and risk being behind the curve), or, with very little effort, simultaneously market to two types of consumers: 1. those who WANT satellite radio; 2. those who NEED satellite radio.

Times are changing. Consumers are delaying purchases of durable goods, homes, and discretionary items. To confirm this, check out the charts of the following stocks:

Best Buy, BBB: slowing consumer electronics sales
Corning Glass, GLW: fewer flat screen TV purchases
Lennar Homes, LEN: declining home sales, surging inventory
Apple, AAPL: lower iPod sales
Dell, DELL: fewer computer sales

Worries that are on people's minds include: hurricane season, summer electrical outages, escalating tension in the middle east, and terrorism. It would be simple address these, for example:

Never miss a beat with a Sirius/XMSR Boombox