XM Canada Announces Exclusive Deal With Suzuki
July 14, 2006
Multi-year partnership for 2007 vehicles includes XM in the new 2007 Suzuki XL-7 JLX manufactured at the Cami plant in Ingersol, ON. TORONTO, July 13 /CNW/ -
XM Canada (TSX: XSR), the nation's leading satellite radio provider, today announced a multi-year exclusive partnership agreement with Suzuki Canada. XM Canada satellite radios will be a factory- or dealer-installed option in thousands of Suzuki Canada vehicles starting with 2007 model vehicles.
The 2007 model year XL-7 JLX manufactured at the Cami plant in Ingersol, Ontario will be factory installed and the 2007 Grand Vitara and SX4 will be offered with XM as a dealer-installed option. XM receivers are already available today as a dealer-installed option for the 2006 Grand Vitara. XM will eventually be offered in a majority of Suzuki Canada's lineup.
"Suzuki drivers have always had a keen sense of exploration and discovery and a certain Way of Life! and now XM will take that desire to explore to a higher level with a fantastic choice of music, entertainment, sports, news and so much more," said Mike Kurnik, Suzuki's National Manager Corporate Communications.
"Due to its superior digital satellite signal, XM is the perfect complement for trips everywhere, whether to the office or shops or on long road trips - both on or off-road."
XM Canada will offer Suzuki owners free activation and a three-month complimentary subscription of up to 100 channels of XM Canada's revolutionary programming, including the deepest commercial-free music playlists, NHL, PGA TOUR and Major League Baseball play-by-play game coverage, groundbreaking news, as well as the biggest names in comedy and entertainment.
"XM Canada is very excited to add another great Canadian automotive partner with the addition of Suzuki Canada," said Stephen Tapp, XM Canada President and COO. "Suzuki is pursuing drivers who crave an exciting driving experience and that fits really well with the award-winning programming on XM with the very best in satellite radio music, sports and entertainment. This latest agreement continues to build on XM Canada's leadership in bringing premium satellite radio service to the majority of Canadian drivers from coast to coast."
7/14/2006 08:14:00 AM
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