A Huge Marketing Opportunity For Satellite Radio
I hate to be redundant, but I am focusing on this topic (discretionary vs. non-discretionary purchases) with the hope that XMSR and/or SIRI marketing staff will take note.
The economy is changing...it is slowing down. Purchase have shifted from "want" to "need". The low interest rates that spurred auto sales are gone. Consumer confidence is waning as the sense of high net worth from soaring home values is deflating. The front page of the Wall Street Journal, July15-16, 2006 proclaimed: "
Consumer Caution, Oil Prices Increase, Risk of a Recession" (Link to article:
HERE) outlines what consumers are thinking. Purchases of the "next cool gadget" have slowed down.
This provides a real marketing opportunity for Sirius and XMSR. The iPod cannot market itself as a necessity, but satellite radio CAN.For example, reading these headlines: "
Heat wave will boost power use, strain utilities
Grid operators urge consumers nationwide to conserve electricity"
(Reuters Updated: 5:24 p.m. ET July 17, 2006, link to article
HERE),
or
"Propane group: Many expect hurricane-season power loss"
(South Florida Business Journal - 8:35 AM EDT Tuesday, Link:
HERE)
What if I am left without electricty? How will I access the news, weather, alerts? I feel empowered because I have a battery-operated satellite radio BOOMBOX, and a WEARABLE DEVICE.
Satellite radio has a unique opportunity that is simple to execute. Will they jump on it, or be behind the curve like the U.S. auto manufacturers?
7/18/2006 01:11:00 PM
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