XM's New Advertisement
June 13, 2006
It would appear that XM is "hearing" the talk about their advertising philosophy.
They have a new ad out for Fathers Day that leads with CONTENT. Featured are MLB, Dylan, Willie Nelson, and Nascar.
The ad is not as polished as others that XM has run, but it does deliver a content message as the "first item of business.
It would appear that XM is not giving up on promoting specific hardware though. they close the ad with the Sportcaster, and the Inno.
6/13/2006 10:40:00 AM
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