Want to Buy 1 Second of Ad Space?
June 12, 2006
Satellite Standard likes to keep you up to speed with items that may impact the satellite radio industry.
In a story by AdAge, it has been revealed that Clear Channel is considering a new advertising format known as "BLINK".
BLINK basically equates to small 1 second ads on the Clear Channel radio stations. The idea is interesting, and the concept, if a success, will likely spread to other radio companies.
Article excerpt....
"Clear Channel is discussing the idea of one-second radio spots with marketers and media buyers.
Blinks are one-second commercials. The real value of the Blinks, as they are being called, may be in the publicity they can generate. After all, you're already reading an article about them, and the short spots are only in the concept stage. The radio giant, however, says it didn't think up Blinks as a promotional stunt. "It really is to find new uses of radio for advertisers who are continually asking us to demonstrate that our medium can successfully extend brands, can successfully reach the consumer with touchpoints that are new and surprising" said Jim Cook, senior VP-creative for Clear Channel Radio. "Interested SSG readers can read the entire piece HERE via AdAge6/12/2006 04:37:00 PM
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