23,000 Hours of Content
June 11, 2006
satellite Standard Group is taking a deeper look into the recent news that Howard stern got back his content, and that Sirius and Howard can use this content on Sirius satellite Radio.
LETS BOIL IT DOWN1. 23,000 hours of programming equates to 958 days worth of programming with-out a single repeat, or break. That is 2.6 years of programming!!!! Sirius paid the sum of $2,000,000 for access to this programming.2. There is little doubt that Sirius could easily get 4 years worth of programming out of this content (promos, lead-ins, news breaks, advertising, etc). $2,000,000 for four years worth of Howard Stern Programming. Howard Stern was #1 in many many markets during his days on terrestrial radio. This programming is extremely valuable, and Sirius got it for $2,000,000.
3. That content cost Sirius about $86.96 cents per hour. Imagine what Sirius can get for advertising revenue on this content. This content on it's own channel would be a cash cow!!!!!
4. On top of that, this content can be fully utilized by the current show to supplement programming, reminisce about something specific, or simply to look back at a particular guest, comedy bit, or whacky event.
This content has a HUGE potential for Howard stern, as well as Sirius Satellite Radio, and in fact may be the best content deal that has been struck yet.
6/11/2006 10:41:00 PM
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