Auto Manufacturers Ramp up to Promote Satellite Radio
June 6, 2006
We are seeing increased promotion of satellite radio in the marketing of cars. Are the auto manufacturer's catching on? As Gary Parsons noted in his presentation at the Sanford Bernstein conference (link: here) manufacturers wait for confirmed consumer demand, and then they start the real push!
Here are a few highlights:
Posted on
www.orbitcast.com:
Toyota & XM Canada Offering Free 6-month Satellite Radio Service
Here's an interesting deal. XM Canada and Toyota Canada announced their
multi-year agreement today, offering XM Canada to select Toyota and Lexus vehicles.
Under the agreement, XM Canada will offer free activation plus 3-months of free satellite radio service. An additional 3-months is then matched by Toyota Canada, providing a full trial period of 6-months to the customer.
Posted on
http://getsiriusinfo.blogspot.comSirius in BMW's easier to getBMW will reduce the pricing of SIRIUS receiver kits at BMW centers and MINI dealers across the country. New car buyers of the BMW 3 Series and X5, MINI Cooper and Cooper S, will be offered a center-installed SIRIUS receiver kit for a MSRP of $395, plus installation. Pricing of the center-installed SIRIUS receiver kit for the X3 is set at $325, plus installation."We are committed to providing our loyal owners with added benefits and value at a competitive price," said Alan Harris, Vice President, Aftersales Marketing and Sales for BMW and MINI. "SIRIUS is a key component of our vehicle accessory strategy for all BMW and MINI models; and by providing this option at a reduced cost, we plan on turning even more BMW and MINI owners into SIRIUS fans."Most BMW and Mini Dealers have been selling SIRIUS for around this price for some time now.. But it looks like they could be lower then the MSRP
Posted on
http://satellitestandard.blogspot.comMercury Mountaineer Sales Jump 30%
June 1, 2006
Satellite Standard Group keeps you informed. Mercury Mountaineer sales jumped 30% year-over-year in May.While the SUV market was soft in general, this particular model had a substantial increase in sales.Mercury ran a promotion in May that among other things included Sirius Satellite Radio for three years.The success of this promotion, which included Sirius, may well lead to further marketing promotions on other Ford branded models.There are some other interesting aspects of Ford's sales in May that are worth noting. Satellite Standard Group readers can read an article about it
HERE via a Ford Press Release.
6/06/2006 09:11:00 AM
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