XM Wins 2006 Brandweek Customer Loyalty Award
May 22, 2006
Via XM Press Release
WASHINGTON, May 22 /PRNewswire-FirstCall/ -- XM Satellite Radio today won the 2006 Brandweek Customer Loyalty Award powered by Brand Keys for having the highest level of customer loyalty in the satellite radio industry.
XM, the nation's leading satellite radio company with more than 6.5 million subscribers, is the brand with the greatest customer loyalty in the satellite radio category for the second consecutive year, according to a national survey of consumers conducted for Brandweek magazine, the leading source of news and information in the U.S. marketing industry, by Brand Keys, the brand and customer loyalty research and strategic planning firm.
Several of XM's strategic partners also won awards for having the highest level of customer loyalty in their respective categories. These XM partners included Avis, JetBlue, "Good Morning America," Samsung, Sony, Starbucks, and Target.
"Millions of customers choose XM because it offers the most content, the best choices, and the most advanced radios in our industry," said Steve Cook, executive vice president of sales, marketing, and customer operations, XM Satellite Radio. "XM is proud to be recognized as the top brand with the highest level of customer loyalty in satellite radio, and we're particularly pleased to be honored alongside so many of our partners who received top honors as well."
5/22/2006 01:40:00 PM
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