Thursday, May 18, 2006

Morgan Stanley on April NPD - SATRAD Still Growing at Retail

May 18, 2006

Satellite Standard Group makes every effort to keep you informed about the happenings in satellite radio. Yesterday Morgan Stanley issued a report on the satellite radio sector and the NPD data.

Excepts from the report:

"As expected in a seasonally slow retail month, YoY retail growth slowed to 10% YoY in April according to NPD. This compared to a 25% growth rate in March for the category. We expect the retail YoY growth levels to improve in May and more significantly in June as both companies increase marketing spends and bring new products to market. The 54% market share for SIRI during the month was better than most expected, and we believe speaks to consumer perception of their programming lineup."

As a sector, satellite radio is still seeing strong growth at retail, with Sirius being the bigger benefactor on a year over year basis thus far. Sirius Satellite Radio saw a bigger YOY growth than rival XM. Sirius increased over April 2005 by over 50% while rival XM saw a decline. Traditionally April is among the weaker months for satellite radio, and this year looks to be no different.

SSG readers can learn more about Morgan Stanley by clicking HERE

5/18/2006 12:20:00 PM

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