Martha Stewart - Worth Her Pay As Her Brand expands
May 17, 2006
Martha Stewart has her own Channel on Sirius Satellite Radio. She also has her hands into many other businesses as well. Money Central Columnist Michael Brush took a deeper look into Martha, and her brands in an article publised today.
The piece is lengthy, but outlines WHY Martha Stewart is worth every penny. For investors in Sirius Satellite Radio this is of particular interest because she is exclusive to Sirius, and with her "star" rising, her channel could command bigger advertising dollars.
Article excerpt
Martha Stewart is Cooking Again
Michael Brush -
Here’s a pricey corporate icon worth every penny. Martha Stewart Living Omnimedia's advertisers are back, her shows are booming and new deals are rolling out like buns in a bakery.
Martha Stewart, it turns out, is worth it. Yes, her company, Martha Stewart Living Omnimedia (
MSO,
news,
msgs), paid her over $5 million last year, her first year back on the job, including an array of perks suitable for a domestic diva -- perks we will get to in a moment. Yes, she owns a half billion dollars worth of the company's stock, or 29 million shares. But since her poncho-clad stroll from prison in March 2005, Martha Stewart has demonstrated just how valuable she is. Just look at these numbers:
FOR THE REST OF THE ARTICLE CLICK HERE.5/17/2006 10:22:00 AM
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