Thursday, May 11, 2006

Google Trends and SDARS

May 11, 2006

Orbitcast posted a wonderful piece about googles launch of Google Trends, and how you can use it to moniter satellite radio.

From Orbitcast:

Yesterday Google Trends was launched, unveiling for the first time a historical representation of what search terms are being entered into Google. Up to five search terms can be queried, and Google even highlights milestones in news events that could have affected traffic.

What's this got to do with satellite radio? Well, a ton really. Tracking Google searches a damn good indicator, better than looking at Alexa I might add, of gauging online awareness. From a PR standpoint, the milestones show a fabulous correlation of the success of media outreach programs with changes in public interest.

Orbitcast also has interesting graphph etc. that reader will be interested in. You can read the whole piece at Orbitcast by clicking HERE