Thursday, April 13, 2006

Sirius and Kia Team Up

April 13, 2006

Sirius Satellite Radio has now announced an exclusive factory install deal with Kia. The deal involves factory installation in ALL vehicles starting with model year 2009 vehicles which will begin selling in 2008. The terms of this deal go through 2014 with an optional 3 year extension to 2017.

"We are very excited to add Kia to our list of exclusive automotive partners," said Mel Karmazin, CEO of SIRIUS. "Kia is an exciting company that is producing appealing cars to a growing number of consumers in the U.S., and we look forward to closely working with them to make the Kia in-vehicle experience even more rewarding."

"SIRIUS offers a unique combination of on-air talent, creative programming and various sports and entertainment properties that fit perfectly with Kia's evolving brand characteristics," said Len Hunt, Executive Vice President and COO of Kia Motors America. "Our next generation products have delivered Kia to new segments and new consumers, and the addition of SIRIUS will strengthen the company's ability to offer high-quality vehicles with modern features and amenities at an incredible value for the consumer."

Satellite Standard Group (SSG) tracks auto sales each month, and notes that Kia represented sales of about 276,000 units in 2005, and is growing each year. You can see the market share of respective manufacturers, and their satellite radio relationships in a previous SSG piece here.

Kia customers will receive three months of complimentary service, and all radios will be factory activated for dealer and customer convenience.

You can read more about the story here from Money Central.

The link to this write up is http://tinyurl.com/jzepg

4/13/2006 11:31:00 AM

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