Martha and K-Mart Up In The Air???
Aprril 13, 2006
Satellite Standard Group (SSG) came across
this article about Martha Stewart from AdAge.com. As many are aware, Martha has a stream on Sirius Satellite Radio, and has recently announced plans to launch her new line at Macy’s. You can read about that in a pervious SSG article
here.
In the article it appears that Martha’s deal with K-Mart may be up in the air.
Excerts from the AdAge article include:
Speaking to reporters at Sears' annual meeting in a Chicago suburb, Mr. Lampert didn't exactly say Ms. Stewart's days at Kmart were numbered but called her contract, which lasts another four years, "not that great," mainly because of fees tied to high minimum sales targets. "We've tried to have a bigger relationship with them, and we haven't been successful," Mr. Lampert told The Chicago Tribune. "Maybe they don't like us anymore.” "If we thought it was in our best interest to put Martha Stewart in Sears stores, which contractually we have the right to do, we would do it," Mr. Lampert told reporters. "If we put a product into Sears, we don't want to have to pull it out in a year, or two years, or three years. We don't want to do that only to have it yanked away."The link to this write up is http://tinyurl.com/mf7gw4/13/2006 03:43:00 PM
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