Bridge Ratings: Updated May 9th
Bridge Ratings Industry Study : The Mobile Phone Consumer: Implications for Terrestrial Radio
For Immediate Release: Wednesday May 9, 2007
Cell Phone Radio Subscriptions May Be a Business
Bridge Ratings conducted its bi-annual study to analyze mobile phone consumer behavior and potential impact of cell phone use on terrestrial radio. Included in this study was the degree of interest by consumers in the availability of radio station audio on cell phones. The study measured interest in broadcast, Internet radio, satellite radio and podcast radio.
The study used a sample of 3506 persons ages 13+ conducted by telephone interview and internet input between February 28 and April 30, 2007.
Cell phone pervasiveness will be a significant contributor to the success of cell phone radio. Top line findings of our national study conducted between December 5, 2006 and March 30, 2007 projects that in the United States, 70% of the U.S. population owns a cell phone: U.S. population stands at 300 million, with 210 million cell phone users. In fact, today cell phone technology is the only audio-capable technology that could approach traditional radio's market penetration (currently at 93% or 276 million Americans who listen to terrestrial radio at least once a week).
As users of cell phones become more comfortable with technology they are using their devices in ways previously monopolized by terrestrial radio: distribution of information and music. In fact, at this early stage, receiving traditional radio broadcasts or accessing radio broadcast content on-demand are services of interest for a respectable 30% of our sample...read more: here
5/09/2007 02:21:00 PM
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