Wall St Journal: Hard To Find Replacement For Imus
Finding a Replacement For Imus Won't Be Easy
By SARAH MCBRIDE and BRIAN STEINBERG, WSJ, April 16, 2007
The demise of disgraced radio host Don Imus would appear to create a prime opportunity for some other eager talent to rise up and claim his microphone. But in the troubled radio industry, finding popular new voices to fill the airwaves -- and attract advertisers in multiple markets -- has become a tough challenge.
CBS Corp.'s CBS Radio, where Mr. Imus was based before his firing last week, was already struggling to fill the void left by Howard Stern, the controversial host who left last year for a lucrative new gig at Sirius Satellite Radio Inc. Even with more than a year to prepare for Mr. Stern's departure, CBS's attempts to develop hit shows in his old time slot have fallen so flat that some of his replacements have already been replaced.
Host Howard Stern left a void at CBS Radio.
Meanwhile, the airwaves are filled with hosts who have made outrageous comments; paid for them with suspensions or firings; and then returned after a suitable cooling-off period.
Take Bob Lonsberry, a Rochester, N.Y.-based host who in 2003 compared the city's African-American mayor to a monkey and an orangutan. Station manager Clear Channel quickly fired him. But after months of lackluster ratings, the company thought better of the move and brought him back. In 2005, New York morning show host Miss Jones landed a suspension after airing a song mocking tsunami victims, but was soon back in her perch at her Emmis Communications Corp.-owned station....read more: here
4/16/2007 07:33:00 AM
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