Thursday, April 19, 2007

Bridge Ratings, Updated April 18th

Bridge Ratings Industry Update - Internet Radio Perceptions
For Immediate Release, Wednesday April 18, 2007, www.bridgeratings.com

As part of Bridge Ratings' on-going analysis of the Internet Radio sector, the company has released some never-before-seen data on the perceptions of Internet Radio audiences. The data published in this report is based on a sample of 3000 persons 12+ who have listened to some form of Internet Radio in the last 30 days or in the week prior to the study.
Confirming our most recent projections, this report shows no significant change in the number of persons (57 million) listening to Internet Radio.
Among those who indicated they had listened to Internet Radio during the preceding 7 days for at least 20 minutes, 25% said they had listened to an AM/FM simulcast on the Internet. 34% indicated they had listened to some form of Internet Radio in the previous 30 days. The terrestrial simulcast on the Internet is gaining momentum by quarter. Many consumers of terrestrial radio report that having access to their favorite terrestrial radio stations on the Internet provides convenience and a better quality experience....read more: here