Ford Revives Taurus Name

February 7, 2007

In a move to capitalize on name recognition, Ford has announced that the Taurus name will live again. At one point Ford badged their sedan with the name "Five Hundred", but the model suffered lower than expected sales. Ford hopes to see the sedan gain recognition as the Taurus name is re-launched. So what is a "Five Hundred" owner do if they want Taurus emblems???? Give FordEmblem.com a try.

Seeking Alpha Article Excerpt:

After letting it fade into oblivion, Ford management has decided to bring the "Taurus" name back, replacing the "Five Hundred" midsize sedan. At one point, the Taurus was the top selling mid-sized sedan in the U.S.; it was so successful in fact that Toyota and Honda redesigned their "Camry" and "Accord" models to be more like the Taurus......READ MORE HERE