Thursday, January 04, 2007
More Magazine To Have XM Show
January 4, 2007
In a move geared towards offering more womens programming, XM Satellite Radio has announced a content deal with More Magazine. The new show will bolster the already popular "Take Five" channel on XM's service (channel 16)
Satellite Channel to Feature "More Time"Thursday January 4, 12:58 pm ET
More Magazine to Debut Radio Show for Women Over 40 on XM Radio
DES MOINES, Iowa (AP) -- Magazine publisher Meredith Corp. said Thursday it has reached an agreement with XM Satellite Radio Holdings Inc. to take its popular More magazine to the airwaves in an hour-long weekly broadcast beginning later this month.
"More Time" will debut at 4 p.m. on Jan. 16 on XM's "Take Five" channel. The broadcast will focus on health, fashion, beauty, travel, entertainment and other features directed toward women aged 40 and over.
"Our goal at More is to keep dreaming up ways to connect with our readers," said Peggy Northrop, editor-in-chief. "Mid-life women love to talk to each other -- about what's happening to our bodies, what we want to do with the rest of our lives, whether we can really wear miniskirts again. Those conversations make perfect material for broadcast."
She said guests will be featured on a variety of topics and listeners can call in to comment.
Radio personality Katherine Lanpher, formerly co-host of "The Al Franken Show" on Air America Radio, will serve as host of "More Time."
Tiffany Hanssen, a broadcast industry veteran and owner of Elm Productions will be executive producer of the show and Mimi Tompkins, a producer and reporter for the Canadian Broadcasting Corp. in Paris and New York, will be producer.
Des Moines-based Meredith said it plans to expand More's presence on XM this spring with additional branded radio programming
More, launched in September 1988, has a circulation of 1.1 million and reaches a readership of 4.4 million.
XM has more than 7 million subscribers.
1/04/2007 01:12:00 PM
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