Monday, January 15, 2007

AMTC Moves Into 2007 With Compelling Combination of TelAdvantage and SiriusBusiness

January 15, 2007

Investors in Sirius Satellite Radio have become familiar with Applied Media Media Technologies Corporation (AMTC). AMTC is the exclusive provider of SiriusBusiness services, and has inked many deals throughout 2006.

What many may not understand as yet is what exactly AMTC does, and how they incorporate SiriusBusiness into their operations.

AMTC was founded in 1991 and has grown to become one of Americas largest telephone on-hold messaging solutions providers. AMTC’s core business centers around the well known TelAdvantage platform.

While the issue of on-hold programming may seem simple, it goes far beyond what many people anticipate. Music on hold requires that the rights fees to organizations such as the ASCAP, BMI and SESAC are paid. Along with music, AMTC can provide scripted pre-recorded messages that speak to the services or goods that a TelAdvantage client sells or services. The combination of music and messages can make TelAdvantage a powerful tool that entertains and informs customers while they are on hold.

With a well established core business in place with their TelAdvantage service, the next logical step was to go beyond the phone system and into the background music business. AMTC already had working relationships with the organizations that hold the music copyrights, and expanding the business to this sector would seem a logical step.

Getting into the background music business meant going head to head with an industry giant. That giant is Muzak, and Muzak seemed to have a perpetual lock-up on the background music field. This is where Sirius Satellite Radio came into the picture. AMTC became the exclusive provider of SiriusBusiness, and in doing so, was able to offer business a less expensive, and more compelling option for background music. Comparison Chart for SiriusBusness and Muzak with a Muzak Attorney response is HERE

AMTC's SiriusBusiness offers 69 channels of Sirius Satellite Radio for as low as $24.95 per month. With a cost that is far less expensive than the completition, and the ability to combine a telephone on-hold solution, business suddenly had options that simply were not available in the past. The ability for a total solution that costs less has had a dramatic appeal thus far. AMTC has signed nearly 2 dozen business to the service in 2006, and looks to continue with more additions in 2007.

Client testimonials are also impressive:

"First, I would like to thank you for your crystal clear product. The sound is super and the selections are great. I have found that your service is superior to our previous provide, the sound is excellent and we appreciate your service." Sam Aldinger, Restaurant Manager, McDonald's - Troy, PA

"With a professional football team, you have many different tastes in music, and in the weight room, music is VERY important. Sirius allows us to pick different channels depending on who is in the weight room. It's amazing, nobody has turned on the radio or CD player since Sirius was installed seven weeks ago! The variety of music is fantastic and not having to listen to commercials is a big plus. We're "Siriusly" pleased with Sirius." Chet Fuhrman, Conditioning Coach, Pittsburgh Steelers

More testimonials are available HERE

The bottom line is that AMTC seems to be a company on the move, and their combination of a telephone on-hold and background solution package seems to be a winning one.

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1/15/2007 11:13:00 AM

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  • That comparison to Muzak is entirely incorrect and should be taken down!

    By Anonymous Maryanne, at January 16, 2007 8:37 AM  

  • Maryanne,

    SSG posted the link to the AMTC site, and AMTC generated the comparison.

    By Blogger SSG, at January 16, 2007 9:13 AM  

  • I respectfully beg to differ with Maryanne. Muzak does in fact do all of these things on the extreme majority of their deals. Muzak's lawyer sent a letter describing their grievances with the chart, AMTC responded with documentation to back up the claims, and Muzak's lawyer disappeared.

    By Anonymous Jaeden, at January 16, 2007 11:41 AM  

  • Sirius Business is a pathetic attempt.
    It uses the very same channels as regular Sirius does, meaning you get interruptions.
    Sirius calls some of the channels "unhosted" but all those channels have interruptions, including Sirius "Jingles" and station imaging.

    Sirius Business is not at all appropriate for background music.

    Muzak is right--Sirius Business/AMTC is a pathetic attempt.
    My dentist has Sirius Business. It's very unprofessional to hear Sirius promotions and interruptions on the "unhosted" channels in a commercial/business setting.

    Shame on you, Sirius!

    By Anonymous Anonymous, at January 16, 2007 12:53 PM  

  • You must not go to the dentist very often! SIRIUS' unhosted channels have no interruptions other than a very occasional channel ID sounder, less than five seconds long and usually blended into the music. On some of the unhosted channels, for example Spa 73 and Chill, the channel IDs are even spoken in a whisper. We have SIRIUS Business here in our office, and we have no problem with channel sounders whatsoever.

    There are no "promotions" of other channels, programs, SIRIUS products, or anything else on the unhosted channels.

    For my business, I'd much rather have a practically invisible channel sounder, vs. hours of silence when it rains, or being locked into a five-year contract for four times what I'm paying now, so I can permanently rent used sound equipment.

    By Anonymous Anonymous, at January 16, 2007 3:38 PM  

  • Shall I state the obvious? Sirius Business is a terrific service.

    By Anonymous Anonymous, at January 17, 2007 6:15 PM  

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