Honda Increases XM penetration for 2007 Models

November 30, 2006

Honda to install XM Satellite radio in 650,000 cars.

The move increases XM penetration by about 18% over the 2006 model year which saw installations of about 550,000 XM radios. Installation penetration is a key metric that investors should be considering when looking at the OEM picture.

NEW YORK (Reuters) - American Honda Motor Co., a unit of Japanese carmaker Honda Motor Co. Ltd. will install XM Satellite Radio in more than 650,000 of its 2007 model year vehicles, XM said on Thursday.

Washington-based XM, the leading satellite radio provider with 7 million subscribers, said Honda produced more than 550,000 vehicles in model year 2006 with the XM system.

11/30/2006 09:12:00 AM

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