Wednesday, October 25, 2006
XM and BSide Join Forces
October 25, 2006
Sometime coincidence happens. On the very day I write about the NAB and Payola, XM and BSide announce a hook-up that takes on this very issue.
Bside and XM Join Forces for Innovative Grassroots Launch of Independent Documentary 'Before The Music Dies'Wednesday October 25, 1:27 pm ETAUSTIN, Texas and WASHINGTON, Oct. 25 /PRNewswire-FirstCall/ --
Specialty independent film distributor Bside Entertainment and XM, the nation's leading satellite radio service with more than seven million subscribers, today announced the two companies are joining forces to launch the electrifying independent documentary, Before The Music Dies (B4MD). The partnership will include a national grassroots screening week bolstered by XM programming, including the first-ever "radio premiere" of a full-length film.
An unsettling and inspiring exploration of today's popular music industry told from a fan's perspective, B4MD and its message have garnered passionate support from a host of music artists, many of whom were quick to participate in the film. Dave Matthews, Eric Clapton, Erykah Badu, Branford Marsalis, Elvis Costello, Bonnie Raitt and Questlove are a few of the artists who contributed to the staggering array of musical performances and interviews featured in the documentary alongside a number of journalists, industry commentators and fans.
With a strong grassroots network supporting the film, Bside has organized a national screening week for B4MD to be held November 12-19, during which any music lover has the opportunity to host their own screening of the film. Events are already scheduled in markets across the US and Canada, to be held in venues ranging from recording studios to public libraries to large music clubs. Details of additional events will be provided regularly on
http://www.beforethemusicdies.com/.
"We have had such incredible offers from artists and fans wanting to support the B4MD movement," said Chris Hyams, CEO of Bside. "By partnering with XM, we can now give them a way to bring the film to their communities and celebrate with others who live for great music."
XM will kick off the national screening week with an audio broadcast of B4MD -- the first-ever "radio premiere" of a full-length film -- followed by an exclusive half-hour interview hosted by XM's Bob Edwards with the B4MD filmmakers, Andrew Shapter and Joel Rasmussen. The B4MD broadcast and interview special will air November 12 at 9 p.m. ET on XM Public Radio (XM 133). Additionally, XM will provide a 24-hour loop of the documentary audio broadcast and Bob Edwards interview on the XM LIVE channel (XM 200) beginning at 8 a.m. ET on November 19.
"B4MD is an important film for anyone who loves music and we at XM are happy that we can help share this film with our millions of listeners. While this documentary tells a story that may be a shock to many consumers, it speaks directly to the appeal of XM's service -- people who subscribe to XM enjoy a broad universe of music they can't find anywhere else, and artists, regardless of genre, can reach larger audiences and grow their fan base," said Lee Abrams, chief creative officer of programming, XM.
More information on how to host your own B4MD screening or to find screening events scheduled in your area is available online at
http://www.beforethemusicdies.com/.
10/25/2006 02:58:00 PM
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