Friday, September 29, 2006
Sirius Airs First "Profane" Commercial
Sirius Airs First Ever Radio Commercial with Profanity
(via
www.prweb.com, Sept 29, 2006)
The sales pitch for "Sinus Buster," the world’s first hot pepper nasal spray, is a familiar sound to Sirius listeners, but there’s a brand new Sinus Buster commercial that’s sure to grab their ears like never before. Sinus Buster is making radio history on Sirius Radio with the broadcast industry's first mainstream commercial to use explicit profanity.
The sales pitch for "Sinus Buster," the world’s first hot pepper (capsaicin) nasal spray, is a familiar sound to Sirius listeners, but there’s a brand new Sinus Buster radio spot that’s sure to grab their ears like never before.
A couple of our managers were a little scared of the concept, but I knew it was an idea whose time had come The commercial is voiced by JR Gach ("gash"), a long time terrestrial radio personality known for his outrageous honesty. Gach has been a spokesperson for Sinus Buster regionally on terrestrial radio, and nationally on Sirius for nearly two years.In the commercial, Gach relates his true feelings about Sinus Buster, a product near and dear to his heart. With his infamous hard hitting "live read" style, Gach pounds home the truth about a product he perceives as miraculous."First off, I’m a customer, and Wayne’s a friend. That’s how I discovered the product. In early 2005, I approached Wayne Perry about doing endorsement-style commercials in Albany. Once I started doing spots for Sinus Buster and listeners began trying it, I got a stream of calls and e-mails from listeners hailing this stuff as a miracle. Sinus Buster even became a topic on our show. Shawn (Southwick), Larry King’s wife, was in the studio one day. So was Larry. She had a killer migraine and I had her try Sinus Buster live on the air. Shawn was amazed and so was Larry King. He grabbed half a dozen samples as he left the studio. It felt great to have fans thanking me for stopping their headaches and sinus problems," says Gach...READ MORE:
HERE9/29/2006 07:29:00 AM
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