Wednesday, September 27, 2006

Maggie Moo's Gets Sirius

September 27, 2006

AMTC has been very busy signing up Sirius business accounts. The lattest addition is Maggie Moo's.

For Immediate Release

MaggieMoo’s Serves SIRIUS Music in Treateries

Clearwater, FL, September 20, 2006 -

MaggieMoo’s International, LLC has announced that it has selected SIRIUSBusiness as the background music for its treateries throughout the United States. SIRIUSBusiness, provided by Applied Media Technologies Corporation (AMTC), consists of 67 channels of 24-hour, commercial-free music from SIRIUS Satellite Radio (NASDAQ: SIRI). Under the agreement, AMTC will also provide sound equipment to the company’s locations.

"From their beloved, pearl-adorned 'spokescow' to the delicious ice cream treats, MaggieMoo’s offers an unforgettable experience to every guest! The addition of SIRIUS music to their treateries will only add to the welcoming atmosphere they achieve," concluded Tom Coppola, Sales Manager at AMTC. "We are delighted to have them as part of the SIRIUS family."

"SIRIUS background music helps our employees enjoy their work and this translates into a memorable experience for our guests. We don’t just provide award-winning ice cream, we also provide an entertaining atmosphere, and upbeat music is essential to setting the energy and the overall brand tone," indicated Debbie Benedek, Senior Vice President of Brand Marketing.

Based in Columbia, MD, MaggieMoo’s currently operates more than 190 Treateries across the nation. Each location features a menu of freshly made premium ice creams, mix-ins, smoothies and custom ice cream cakes. MaggieMoo’s chocolate, dark chocolate, vanilla, vanilla bean and strawberry ice cream flavors all have been awarded The National Ice Cream Retailers Association’s prestigious Blue Ribbon Award, for taste, texture and overall appearance for eight years running. MaggieMoo’s is the only national retail concept to win all five awards.

Privately held AMTC is headquartered in Clearwater, FL. AMTC is the exclusive provider of SIRIUS Satellite Radio (NASDAQ: SIRI) for business use, under the brand name SIRIUSBusiness. SIRIUSBusiness includes 69 channels of 24-hour, commercial-free music, with all music royalties paid, and presents the first meaningful competition for Muzak in the business music arena. AMTC also manufactures a full line of professional sound equipment and provides TelAdvantage, the world’s most recognized brand of telephone "on hold" messaging products and services. Since 1991, AMTC has served over 15,000 customers around the globe, including names like Bally Total Fitness, Bridgestone-Firestone, Continental Airlines, DaimlerChrysler, Ford Motor Co. and Morgan Stanley.

For further information on SIRIUSBusiness or TelAdvantage, visit http://www.amtc.com/. Contact:Laura Randall SimonDirector of Public RelationsApplied Media Technologies Corporation800.741.2682, ext. 138mailto:lsimon@amtc.com?subject=Inquiryhttp://www.amtc.com/

9/27/2006 11:05:00 AM

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