XMSR And Google Team Up For Targeted Advertising

XM Satellite Radio and Google Deliver Targeted Advertising to Satellite Radio Listeners; Partnership Will Connect XM Satellite Radio's Audience to Google's Expansive Network of Advertisers
(Business Wire 08/02 06:01:01), Business Editors / High-Tech Editors
MOUNTAIN VIEW, Calif. & NEW YORK--(BUSINESS WIRE)--Aug. 2, 2006--

Google, Inc., (NASDAQ:GOOG) today announced that it has reached an agreement with XM Satellite Radio, the nation's leading satellite radio service with more than seven million subscribers,(NASDAQ:XMSR) to introduce and make available commercial advertising inventory on XM's non-music channels to Google's extensive advertisingbase through its dMarc media network (http://www.dmarc.net/). As part of thedeal, Google advertisers will now have a simple, automated way toreach XM's millions of subscribers nationwide and XM will have accessto Google's large and small advertisers to offer relevant, targetedmessages to their subscribers. After months of trials, the newplatform is now in full production for dMarc advertisers. GoogleAdWords' customers will be able to place terrestrial and satellite radio spots when the dMarc platform is integrated into AdWordstargeted for fourth quarter of this year... Read more: HERE

8/02/2006 06:07:00 AM

SSG Has Merged. You Can Read All Of The Latest SSG Content By Clicking Here

0 Comments:

Post a Comment

SSG is not a Financial Advisor. Read Disclosure: HERE

--------------------------------------------------------