Thursday, August 10, 2006

Major League Baseball Audio On Sprint Cell Phones

August 10, 2006

MLB Audio Coming to Sprint Phones
By RONALD BLUM, AP Baseball Writer Tue Aug 8, 8:49 PM ET

Sprint is a partner of Sirius Satellite radio.

NEW YORK - Baseball fans will soon be able to use their cell phones to take them out to the ballgame. Sprint Nextel Corp. reached an agreement with Major League Baseball Advanced Media, the sport's Internet wing, to make audio of radio broadcasts available to its subscribers' mobile phones for $5.99 a month.

Under the deal, scheduled to be announced Wednesday, the local flagship station broadcasts will be available for all 30 teams for each game. The service will likely launch in mid-August, Sprint spokesman Dave Mellin said Tuesday.

"Baseball is a game that's a daily game, and your phone is always with you," said Bob Bowman, president of MLBAM. "The thought was, let's give them baseball 24 hours a day. Live baseball is really important to fans. Rather than try to get an update, tune into the Brewers game or tune into the Red Sox game. They want to listen to the third inning. They want to listen to the seventh inning." read more HERE