Will the Shift to Fuel Efficient Cars Spur an Increase in Sales?

June 28, 2006

(Thus, an increase in satellite radio subscribers...)

"Daimler Hopes Americans Are Finally Ready for the Minicar

New York Times, June 28, 2006
By MARK LANDLER
FRANKFURT, June 27 — Are Americans finally ready to get Smart?
DaimlerChrysler, which shelved an earlier plan to bring its Smart minicar brand to the United States, plans to announce Wednesday that it will introduce the tiny two-seat vehicle to the American market early in 2008, according to several executives at the company.

The German-American carmaker is betting that with stubbornly high gasoline prices, mounting concerns about global warming, and waning interest in sport utility vehicles, consumers in the United States will welcome a car that is no larger than a good-size riding mower. "Now is the right time to go to the U.S.," said a senior executive at DaimlerChrysler, who spoke on the condition that he not be identified because the plans were not yet public. "The world, and the U.S., has changed in the last two years."

The Smart car has won a hip image in European cities like Rome and Paris, with their serpentine streets and snug parking spaces. It was recently featured in the thriller "The Da Vinci Code," as well as in the remake of "The Pink Panther," in which it served as the ride of choice for Inspector Jacques Clouseau...."

Link to full article: HERE

6/28/2006 08:16:00 AM

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