Martha Stewart Inks deal With Kodak
June 27, 2006
Satellite Standard group keeps you informed.
Today Martha Stewart and Kodak announced a multi-year deal whereby Martha Stewart will design and market invitations, stationery and other products that enhance consumers' digital pictures under a pact aimed at boosting both of their online sales.
Martha Stewart, who has her own channel on Sirius Satellite Radio, has been very busy over the last year expanding her brand into several new areas. Deals such as this make her an even bigger household name, and garner exposure for all of her ventures.
The deal between Martha and Kodak has a term of exclusivity. One key audience for Martha and kodak is the $3 billion per year scrapbooking market.
Interested SSG readers can read more
HERE via CNN Money
6/27/2006 08:59:00 AM
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