Bear Stearns comments on potential for advertising revenue on wearable units
June 9, 2006XMSR new revenue source has potential to contribute significantly(theflyonthewall.com 06/09 10:42:20)
The firm notes that according to XM's Northeast sales manager, another new avenue for advertisers has opened up for satellite radio following the release of Inno and Helix. They see the potential for advertising on the small color screens and the firm says that ROIS in this channel could be high. They say that advertising holds "significant underappreciated potential for satellite radio." They left estimates unchanged.
6/09/2006 11:17:00 AM
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