Tuesday, May 16, 2006

Urge Is About To Launch

May 16, 2006

Satellite Standard Group likes to keep you informed about many things that may be related to the satellite radio world in some way.

On May 17, 2006 URGE will launch. What is URGE?

MTV and Microsoft will enter the online music download universe on Wednesday with the launch of Urge. The beta version of the software will be available to the public for download athttp://www.urge.com/ beginning May 17 at 12:01am ET.

As the newest music download service, Urge will be in direct competition with Apple's iTunes, RealNetworks' Rhapsody, Napster and Snocap, among others. Microsoft spokesperson Heather Bott tells R&R that Urge will be integrated into Microsoft's Windows Media Player 11, which users of Microsoft Windows will receive in a few weeks as an upgrade. Prior to that, the player upgrade will be available for download on Microsoft websites.

At launch, Urge will have more than 2 million tracks available, which can be purchased individually at 99 cents or as full albums starting at around $9.95. Urge will also offer subscription plans for unlimited downloads available at a monthly rate of $9.95. Subscribers will have the ability to transfer songs and videos to compatible portable music players. Urge will not be compatible with Apple's Macintosh computers or its market-leading iPod digital music player.

As SSG readers may be aware, there already exists a relationship between Sirius and Microsoft. Microsoft is providing the platform for the video services that Sirius intends to roll out in the near future. There has also been speculation about Sirius having dealings with MTV.

Could Urge be a download partner for Sirius' upcoming wearable? Stay tuned.

Readers can visit the Urge website HERE

5/16/2006 10:21:00 AM

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