Sunday, May 28, 2006

Third Stern Channel on Sirius?

May 29, 2006

There is speculation that Sirius will launch a third Howard Stern Channel, "Stern Classic", now that Stern has the rights to his old tapes. The channel would be "un-bleeped" according to sources.

Sirius, as part of the settlement has access to the material for the duration of Sterns contract with Sirius at no additional charge.

The profit potential of this third channel is substantial. The programming cost Sirius satellite radio $2,000,000 for what amounts to over 4 years of use. Advertisers that are already spending money with Sirius will be very likely to take out ads on the classic channels as well.

Further, those with S50's and the as yet to be released "Belagio" unit will be very active recording these old bits of Stern history.

There is already a "pent-up demand" for the content, and programming the channel would be very easy. This third channel can ad to the bottom line immediately.