Tuesday, March 28, 2006

Sprint to Step Up Music With Sirius

Sprint is looking to take the next step. And partner Sirius Satellite Radio will help.

Sprint is planning initiatives to boost its mobile music business in 2006 by offering a new subscription for downloading songs onto their cell phones. As part of this program Sprint is looking to expand the relationship it started with Sirius Satellite Radio in 2005.

Sprint, currently the #3 carrier in the U.S. has looked to text messaging and other services such as music and video to increase its revenue, and boost the bottom line.

Len Lauer, Chief Operating Officer of Sprint said, “We’d like to have the capability later this year that the customer listens to a song and says, ‘I want to buy that song.”

Sprint stated that in the first three months of operations, that their music store sold over 1,000,000 sings.

Sprint is already promoting the music aspect of their business on their web site http://www.sprint.com/

The link to this write up is - http://satellitestandard.blogspot.com/2006/03/sprint-to-step-up-music-with-sirius.html