Tuesday, September 26, 2006

Oprah Delivers The Advertisers

Oprah Delivers for XM Satellite
Best Ad Sales for Launch in Radio Service's Five-Year History
By Meredith Deliso Published: September 25, 2006 NEW YORK (AdAge.com) --

Oprah apparently wields the same kind of clout on the radio as she does on TV. The prolific talk-show host joins the airwaves today with "Oprah & Friends," original programming created and produced by Harpo Radio for XM Satellite Radio. The $55 million, three-year agreement is being billed as the most successful channel launch in XM's five-year history in terms of ad sales.
Advertisers including Acuvue, Dove, GE, Iams, JC Penney, SlimFast, Splenda, Target, Warners TrueFit, AirTran, Honda and Rinnai have bought into Oprah's XM radio show.
Photo Credit: WireImageThe biggest boost "Oprah & Friends" has already brought to XM is a swath of new advertisers: Acuvue, Dove, General Electric, Iams, JC Penney, SlimFast, Splenda, Target and Warners TrueFit join existing sponsors AirTran, Honda Motors and Rinnai...READ MORE: HERE